The COVID-19 coronavirus pandemic has had huge impacts on our lives; from being forced to stay at home, to impacts on businesses and economics. Due to the decrease in the demand for services, the unemployment rate has increased sharply. Businesses can take different approaches towards this problem.
There has been a sharp increase in the development of mobile applications, and as an app owner, you want the number of downloads to be as high as possible and the number of uninstalls to be minimum. So, to market the right users and keep them satisfied, you need to know their characteristics and interests.
How does Hengam calculate the churn rate and the lifetime of users in an app? And finally, how can we define the number of revived users?
Personalization is the key to successful marketing and it can have many forms. The key to a successful personalization is matching the strategy to the goal to get the most out of personalization efforts. Two approaches can be taken here: Rule-based marketing and Machine-learning marketing.
Hengam helps you with the benchmarking for free. If you give the name and category of your app to Hengam, you will get the results on how your rivals are doing in the market and what are the current numbers in your industry. Based on this, you can set reasonable goals and reach them.
Hengam can be used in any business with any size. With its help you can easily identify and re-engage your app’s inactive users, reduce churn, and increase happy customers. Read about the success apps earned with the help of Hengam.
Most of the machine learning applications face a variety of challenges when they come into real world applications; so does Hengam. Among these challenges, having clean data is a common basic problem, which usually leads to handling noise and missing values.
When is the best time to send push notifications and what’s the optimal number for it? When it comes to push notifications, timing means almost everything.
Hengam is an AI-based user engagement platform, which provides you with data, dashboards, insights, and predictions about your user base. With its help, you will be able to revive your users automatically.