The COVID-19 coronavirus pandemic has had huge impacts on our lives; from being forced to stay at home, to impacts on businesses and economics. Due to the decrease in the demand for services, the unemployment rate has increased sharply. Businesses can take different approaches towards this problem.
There has been a sharp increase in the development of mobile applications, and as an app owner, you want the number of downloads to be as high as possible and the number of uninstalls to be minimum. So, to market the right users and keep them satisfied, you need to know their characteristics and interests.
How does Hengam calculate the churn rate and the lifetime of users in an app? And finally, how can we define the number of revived users?
Personalization is the key to successful marketing and it can have many forms. The key to a successful personalization is matching the strategy to the goal to get the most out of personalization efforts. Two approaches can be taken here: Rule-based marketing and Machine-learning marketing.
Push notifications are a tricky thing. They can do magic for your user engagement, or they can make users opt out of receiving all of your messages. Learn how to implement the smallest ideas to all your messages and make users fall in love with your business.
Hengam helps you with the benchmarking for free. If you give the name and category of your app to Hengam, you will get the results on how your rivals are doing in the market and what are the current numbers in your industry. Based on this, you can set reasonable goals and reach them.
Hengam can be used in any business with any size. With its help you can easily identify and re-engage your app’s inactive users, reduce churn, and increase happy customers. Read about the success apps earned with the help of Hengam.
Most of the machine learning applications face a variety of challenges when they come into real world applications; so does Hengam. Among these challenges, having clean data is a common basic problem, which usually leads to handling noise and missing values.
When is the best time to send push notifications and what’s the optimal number for it? When it comes to push notifications, timing means almost everything.
Hengam is an AI-based user engagement platform, which provides you with data, dashboards, insights, and predictions about your user base. With its help, you will be able to revive your users automatically.
Marketing automation tools can be very helpful, but very pricy. If you run a small business and are considering using marketing automation tools, this article will help you decide.
Here you can find seven strategies that can help you reduce customer churn in your business. Churn is not something anyone likes to have and we are here to help you decrease it as much as possible.
Retention refers to the ability of a company or a product to retain its customers or users over a time period, and can be calculated with a couple of formulas. But, how do we know that our retention rate is a good number or not?
Retention marketing is a trending marketing strategy in 2020, that focuses on the existing customer base. The thought behind this strategy is that the profitability of those users you already have is much more than the new ones.
The ultimate goal for business owners is to engage their users with their business, because engagements lead to sales and revenues. But how can you know if users are engaged with your digital product?
Poeple uninstall apps on their devices regularly and with many different reasons. Some of these people can be convinced to keep the app, but not all of. Here’s how Hengam can help you with the task.
GDPR is trending in data protection area, and it’s a tricky thing. To avoid troubles, you need to know your rights as a business owner and also as a normal user of different services. Learn about the applicability of GDPR.
Thanks to technology, there are several ways to reach customers; with different cost, reach, and availability. You need to know your possibilities with each channel and decide which one to use for your business.
Marketing automation tools are software platforms and technologies designed to help businesses market more effectively on digital channels and automate repetitive time-consuming tasks. These tools cover a lot of marketing channels and are widely used in businesses from small to large sizes.
Apps are being installed every second and that is a good thing for app owners, because chances are high their app will be installed on a handful of devices. But, there are downsides to it, that people are unconsciously installing apps and will delete them after a short while or never use them again.
If you are an app developer, you probably want to make money from it (well, you have spent a lot of time creating it, right?). App monetization is a means of making money from a mobile app.
If you are reading this, you are probably an owner of a smartphone and you might have seen messages showing on your device many many times. We are going to tell you what those messages are: Push notifications.
Everything you need to know about retention (and how to have it, of course!) and customer retention rate before applying retention strategies, all in one place! Learn about different formulas for calculating retention and use them in your business.
The story began when I went to the clothing store to buy a pair of pants. After trying on a couple of models, I did not like anything specific and I was slowly thinking of leaving the
