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app user data

Interesting Data About App Users

There has been a sharp increase in the development of mobile applications, and as an app owner, you want the number of downloads to be as high as possible and the number of uninstalls to be minimum. So, to market the right users and keep them satisfied, you need to know their characteristics and interests.

rule-based vs. machine learning

Rule-based vs. Machine-learning Marketing

Personalization is the key to successful marketing and it can have many forms. The key to a successful personalization is matching the strategy to the goal to get the most out of personalization efforts. Two approaches can be taken here: Rule-based marketing and Machine-learning marketing.

Strategies to Reduce Customer Churn

Here you can find seven strategies that can help you reduce customer churn in your business. Churn is not something anyone likes to have and we are here to help you decrease it as much as possible.

What’s a Good Retention Rate?

Retention refers to the ability of a company or a product to retain its customers or users over a time period, and can be calculated with a couple of formulas. But, how do we know that our retention rate is a good number or not?