The COVID-19 coronavirus pandemic has had huge impacts on our lives; from being forced to stay at home, to impacts on businesses and economics. Due to the decrease in the demand for services, the unemployment rate has increased sharply. Businesses can take different approaches towards this problem.
There has been a sharp increase in the development of mobile applications, and as an app owner, you want the number of downloads to be as high as possible and the number of uninstalls to be minimum. So, to market the right users and keep them satisfied, you need to know their characteristics and interests.
Personalization is the key to successful marketing and it can have many forms. The key to a successful personalization is matching the strategy to the goal to get the most out of personalization efforts. Two approaches can be taken here: Rule-based marketing and Machine-learning marketing.
When is the best time to send push notifications and what’s the optimal number for it? When it comes to push notifications, timing means almost everything.
Marketing automation tools can be very helpful, but very pricy. If you run a small business and are considering using marketing automation tools, this article will help you decide.
Here you can find seven strategies that can help you reduce customer churn in your business. Churn is not something anyone likes to have and we are here to help you decrease it as much as possible.
Retention refers to the ability of a company or a product to retain its customers or users over a time period, and can be calculated with a couple of formulas. But, how do we know that our retention rate is a good number or not?
Retention marketing is a trending marketing strategy in 2020, that focuses on the existing customer base. The thought behind this strategy is that the profitability of those users you already have is much more than the new ones.
The ultimate goal for business owners is to engage their users with their business, because engagements lead to sales and revenues. But how can you know if users are engaged with your digital product?