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Tag: Digital marketing automation tools

rule-based vs. machine learning

Rule-based vs. Machine-learning Marketing

Personalization is the key to successful marketing and it can have many forms. The key to a successful personalization is matching the strategy to the goal to get the most out of personalization efforts. Two approaches can be taken here: Rule-based marketing and Machine-learning marketing.

Marketing Automation Tools 2020

Marketing automation tools are software platforms and technologies designed to help businesses market more effectively on digital channels and automate repetitive time-consuming tasks. These tools cover a lot of marketing channels and are widely used in businesses from small to large sizes.