Retention refers to the ability of a company or a product to retain its customers or users over a time period, and can be calculated with a couple of formulas. But, how do we know that our retention rate is a good number or not?
Retention marketing is a trending marketing strategy in 2020, that focuses on the existing customer base. The thought behind this strategy is that the profitability of those users you already have is much more than the new ones.
Everything you need to know about retention (and how to have it, of course!) and customer retention rate before applying retention strategies, all in one place! Learn about different formulas for calculating retention and use them in your business.