Around 30% of people uninstall an app in a month after they have installed it on their phones. This is actually a big number if we consider the amount of marketing budget that has been invested to entice these people to install the very app in the first place. So, there needs to be a solution to decrease app uninstalls.
There are different reasons behind this uninstalls:
- Tedious Sign-Up Process
- Too Many Permissions
- Storage Availability
- Data Usage
- Battery Usage
- Messing with the Phone
- Irrelevant Notifications
- Installed a Competitor’s App
- Addictiveness or Inactiveness
- Being useful no more
To learn more about each of these reasons, check our post on why users uninstall an app,. (click here to view)
There are ways to reduce that 30% we mentioned above, making users stick to an app and saving those customer acquisition costs. However, keep in mind that this does not mean that 100% of installers will keep your app if you take the necessary steps. This is impossible. You can just decrease the percentage of uninstalls in your own business, but you can’t make it go away completely. Here’s why:
Some agencies are only interested in earning money from you as much as possible. As a result, they promote you through marketing channels that are not good for your business and can only get you fake useless users. These advertisements will get you a lot of users, but most of them will uninstall the app almost immediately after they have installed it, or worse, they just never sign up to see what you offer within the app.
Also, sometimes the character of campaigns you have run to get installs cause the app uninstalls you get from users. People tend to uninstall it when they don’t need it anymore. If a business is running a campaign with special offers only within the app, they will get installations, sure, but will also lose most of it after the campaign ends, because users no longer see a value in keeping the app.
Low quality and will result in quick churns, and constitute a percentage of your uninstallations anyway.
How To Decrease App Uninstalls
Hengam uses artificial intelligence to predict the risk of uninstallation for users and decrease app uninstalls by automatically sending your persuasive messages through push notifications.
Hengam lets you personalize your messages
You can create different copies of messages and give them to Hengam’s smart panel. After a while, with the help of AI and machine learning, Hengam will learn about your users: Are they minimalists or collectors? thrifty or lavish? reserved or adventurous? Then these characteristics are exposed to you.
There are two pros to this process:
First, it will figure out which message works for which user, and sends them out accordingly to decrease app uninstalls.
Second, it allows you to write more personalized messages that fit the behavior of each persona group, helping you to increase your conversion rates.
Users leaving your app because they are annoyed with you frequent irrelevant messages?
Automatically send them the right message. Gain their interest. Sit back and enjoy it!
Hengam takes action at the right time and the right place
There is always a “best time” to target a user. As your user base grows so does the possibility of missing these fine-grain moments. Hengam knows the best time to target each user and does it automatically for you.
Are you having problems with your tedious sign-up process?
Send notifications with Hengam to help your users through this stage.
Is your app something people forget to use or don’t find useful most of the time?
Target them at the right moment to remind them why they should keep your app on their phone.
Hengam provides you data and analytics
Every campaign you start on Hengam comes with a complete performance analysis including user reactions to messages, engagement, and conversion rates. You can see which one of your campaigns worked better than the other ones and what your users are more interested in. You can also learn in what stage through your app people are having problems.
For example, if you are sending messages about the sign-up process after the users have installed the app, and many click on it, this could be a sign that your sign-up process seems ambiguous to them and they need help with it. You can run tests with different messages at different time stages and learn about what your users struggle with within your app.
#PushNotification #UserEngagement #Marketingautomation #Technology #Tech