2022 is almost finished and we’re getting ready to welcome 2023. At the end of the year, we usually take a look at what we have done during the year and make ourselves ready for the next year. The year’s review can be both for your personal life and your business life.

In this post, we’re going to take a look at Shopify’s most installed marketing apps and see what Shopify stores found useful for their online stores. If you want to learn about Shopify customer retention apps, Shopify email marketing apps, or Shopify SEO apps that have been popular with Shopify store owners during the last year keep reading this article. We hope you find this handy for planning your online store for the next year.

Shopify’s most installed marketing apps: Customer retention Apps In Shopify

1. Shopify Email

The most installed app among Shopify customer retention apps is Shopify Email. Shopify Email is an Email marketing app made for commerce by Shopify. You can choose from its pre-made designs and save time. Also, you can manage campaigns and send emails from your domain. Additionally, this app allows you to import customer lists and segment emails based on customer categories. You will get 2500 free emails every month and for every 1000 emails you send after that, you will need to pay $1. Shopify understands its customers’ needs and tries to meet them in the best way possible.

2. Klaviyo: Email Marketing

The next popular app among Shopify’s most installed marketing apps is Klaviyo. Klaviyo is one of the most installed customer retention apps in Shopify. With Klaviyo you’ll be able to recapture lost sales and send emails to whoever abandoned their cart. Also, you can have segments and send personal emails. Another feature is measuring and analyzing the data to benefit your business.

3. ShopSync

The third app among Shopify’s most installed marketing apps is ShopSync. ShopSync as the name says will connect your store with Mailchimp. As we see in customer retention apps in Shopify email services play an important role. Mail Chimp is a famous email service that helps Shopify stores too. With ShopSync, you can drive more traffic and increase revenues. ShopSync helps you automate your email marketing and Automatically send abandoned cart messages, send relevant product recommendations, or prompt customers to leave reviews.

4. ReStock: Back-in-stock alerts

The fourth app among the popular Shopify customer retention apps is ReStock. Using Restock you can send Shopify back-in-stock emails and push notifications automatically to subscribed potential customers as soon as your product is restocked. Besides, you can get data and analytics on high-demand products, sent messages, and notified users. Also, once you add this app to your Shopify store you can customize the “notify me” button based on your shop’s look and theme.

Shopify’s most installed marketing apps: Email marketing Apps in Shopify

1. Privy – Pop ups, Email, & SMS

Privy’s suite of conversion, email marketing, & SMS tools, help you grow your email list from your Shopify store. Privy is one of the most installed Email marketing apps on Shopify. Privy will help you in converting more traffic, automate your email marketing and it’s customizable. Also Privy as Shopify’s most installed marketing app helps you offer visitors what they need and increases your website conversion as a result.

2. Omnisend Email Marketing

Omnisend is an email & SMS marketing platform for Shopify merchants. Among Email marketing apps in Shopify, Omnisend is one of Shopify’s most installed marketing apps. WIth this app you can use email, SMS, and push notifications for recovering abandoned carts and engaging with customers. Sending newsletters and running email campaigns is easy. There is also the option of segmentation for better results. The support team is there for you too! Among Shopify’s email marketing apps, Omnisend is used by more than 50,000 eCommerce brands.

3. Seguno

The other app among Shopify’s most installed email marketing apps is Seguno.  Seguno’s sophisticated technology has made email marketing easy: baked-in best practices and one-click automation are ready for merchants. A pre-built library is consistent with Coming soon, Welcome, Discount reminder, Abandoned checkout, New purchaser, Repeat purchaser, Review request, and Lapsed purchaser.

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Shopify’s most installed marketing apps: Sales And Discounts Apps in Shopify

1. Loox Products Reviews Referrals

Reviews can be a strong motive for buying or not buying a product. Usually, when doubting or not knowing much about a product, customers consider reviews and a review from a person who really bought and used the product is worthy. For online stores having review sections are important for shopping and inventory improvement. Loox’s review app helps merchants send automatic review request emails asking customers for product reviews and offers discounts for photo reviews. Loox gathers authentic product reviews by using smart and customizable review request emails. Merchants can schedule by delivery time or order status and Offer a discount for photo reviews. The app is available in English, French (Avis), and 15 other languages and you can have a Happy Customers page to Show off all your product reviews in one place.

2. SMS Bump

SMS Bump is an SMS marketing and automation app among Shopify’s most installed marketing apps. SMS Bump has pre-built SMS / MMS flows, including abandoned carts, customer win-back, new order flow, product upsell, COD, etc. The app supports MMS too and you can schedule your SMS campaigns easily with SMS Bump. Since SMS can be annoying in some hours you can  Input quiet hours based on your store timezone which guarantees that your clients would not be woken up in the middle of the night. Don’t forget emojis to Spice up your campaigns.

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3. Free Shipping Bar

Free Shipping is a big deal for most customers. With this app you can Promote your free shipping offers with progressive messages and a cart goal. Motivate your customers to increase cart values and boost sales. Using Free Shipping Bar you can display different free shipping offers based on country, pages, device, and time period.

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Shopify’s most installed marketing apps: Marketing Analytics Apps In Shopify

Marketing efforts without analyzing the results are no good. Measuring the data and analyzing them helps merchants to realize which funnel is the best and what they should and shouldn’t do. Here are Shopify’s most installed marketing apps for analysis. 

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1. Lifetimely

Lifetimely is an advanced Profit Dashboard & Customer Lifetime Value Analytics. Merchants can easily track customer lifetime value and repurchase rate, Analyze how best customers behave, 

Track real-time profitability by tracking Shopify data, shipping, cost, and marketing data (Facebook, Google). Monitoring order metrics in real-time can help merchants to plan for the future.

2. Conversific Store Analytics

One of the other most installed marketing apps is Conversific. Conversific is a profit & analytics tool for Shopify that helps merchants to optimize traffic and conversions, gather better data, and grow online sales. With Conversific, shop owners can benchmark against competitors and understand how good or bad the numbers are. Conversific gives data of profit analytics, marketing, conversion reports, product reports, and a to-do list based on metrics to help your business. 

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3. Google Analytics By Little Data

This app is an advanced Google Analytics tracking for Shopify stores. Ecommerce analytics can be complicated for most people, especially those without the knowledge. Littledata automatically fixes tracking for Shopify stores, offering complete marketing attribution, accurate sales data, and custom dimensions for lifetime value reporting (LTV). Little Data was Built for Shopify and now is optimized for Shopify Plus. Merchants can monitor and automatically filter key metrics like First Click, Conversion Rate, Bounce Rate, Average Order Value, and Revenue per Customer to help you focus on actionable insights.

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Shopify’s most installed marketing apps: Ads & Retargeting Apps In Shopify

Advertising is an important part of sales and without ads, no one can know about your shop and products. 

1. Facebook Channel

The Facebook Channel gives merchants all the tools they need to successfully sell and market across Facebook and Instagram. Merchants can use free and paid marketing tools to reach new customers and promote products across Facebook and Instagram, without leaving Shopify.

2. Snapchat Ads

Everyone knows about the growth of Snapchat in recent years and how everybody uses it. Snapchat has 99 million daily active users on average. So running ad campaigns on Snapchat might help a lot. Snapchat Ads helps brands to reach Snapchat’s unique audience. Also, merchants can measure the impact of ads, build retargeting audiences, and optimize campaigns to drive purchases with the Snap Pixel. Setting up the app is easy and is done with a few clicks.

3. Sixads

Another app among Shopify’s most installed marketing apps is Sixads. Merchants can use Sixads targeted Facebook, Instagram, and Google ads to drive returning paying customers to their store. Setup is easy here too and most parts are automated.

Shopify’s most installed marketing apps: SEO Apps in Shopify

The importance of SEO is no secret. Merchants need SEO apps in Shopify to help their businesses grow.

1. Avada SEO Image Optimizer

Avada is one of the SEO apps in Shopify and a comprehensive SEO optimization tool for SEO in Shopify. It helps merchants optimize image ALT, JSON-LD, Meta tags, and Sitemap automatically for almost all pages. With the help of Avada, pages can be loaded faster and satisfies the customers. Ranking on Google pages is a merchant’s concern and Avada improves the store’s rank. With Avada, merchants can optimize meta titles and meta descriptions automatically. Also Verifying website authority with Google Search Console, Bing, Pinterest, Yandex Webmaster Tools, Baidu, Alexa, and Norton Safe Web will be easy. SEO analysis helps merchants to fix flaws and improve site performance.

2. SEO Optimizer: All-In-One SEO

Another Shopify most installed marketing app is SEO Optimizer. SEO Optimizer is one of the most downloaded SEO apps on Shopify. SEO Optimizer helps merchants boost traffic and receive weekly SEO health results. Also with SEO Optimizer merchants can monitor and redirect broken links automatically. Long story short This app will ensure that you are set up for On-Page SEO success which is a key element.

3. SEO Booster

Another useful app among SEO apps in Shopify is SEO Booster. This app helps merchants Put keywords under optimized control. You can drive traffic to your store by updating trending keywords from your selected geographical areas. This app helps you be more visible on Google and more people have the chance to find your store.

4. RightCopy

Writing a good description is as important as it can be time-consuming and expensive for you. So RightCopy as a product description generator can help you so much. Using RighCopy you can generate different SEO-optimized product descriptions for a product in a few seconds. RightCopy’s model has learned from product descriptions of thousands of top Shopify stores to make sure that you’ll have high-quality content on your store.

Shopify’s most installed marketing apps: Social Media Marketing Apps In Shopify

1. Instafeed

Merchants can display custom shoppable Instagram feeds on their Shopify store with Instafeed. This app’s goal is to expand the reach of the store’s Instagram to store visitors and help to get more followers and likes. Instafeed is customizable and feeds title, a number of rows and columns, and space between posts can be chosen according to the store’s needs.

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2. Post Studio

Creating and Scheduling posts for social media like Facebook and Instagram can be a distraction for merchants. Post Studio is a social media auto-poster. Merchants will be able to publish offers and products to Facebook, Twitter & Instagram feeds (Pinterest is coming soon) on a daily basis. Posting is easy and you can schedule them according to your audience, plus you can see a real-time preview before each campaign begins. Upcoming integrations are Videofy, Loox, Reconvert, Instafeed, Smile, Judge.me, Justuno, Tiktok, Tumblr, Snapchat, Privy, WordPress, Pinterest, Facebook shops, Instagram shops, and Whatsapp shops.

3.WhatsApp Chat + Abandoned Cart By Super Lemon

WhatsApp is a popular platform these days. This app helps you grow your sale with WhatsApp. Since many people prefer conversations on WhatsApp, this app is a big help with sending order confirmation, order tracking, and COD cash in WhatsApp. The app has automated WhatsApp message templates such as Abandoned cart recovery, Order confirmation, Order shipment, and Cash on Delivery (COD) order confirmation. Customers who get the service easily will be happy and repeat their purchases.

Shopify’s most installed marketing apps: Content Marketing Apps In Shopify

If you do everything right but your website and content don’t attract visitors, all your efforts will be useless. Let’s take a look at some content marketing apps on Shopify.

1. Layout Hub Easy Page Builder

Creating professional websites with high conversion rates is Layout Hub’s purpose. LayoutHub is a page builder that helps merchants quickly set up an online store with pre-designed layouts and blocks. Merchants can import a complete page layout or insert each individual block in any position of the page. Designs for home page, product page, landing page, subpage, slider, call to action, collections, form, blog, services, FAQ, etc are available.

2. Promo Video Maker

Promo video maker is one of Shopify’s most installed marketing apps. It’s a tool for making videos in order to promote products. Merchants can create videos for their stores, products, brand awareness, social channels, and more. You select the type of video you would like or the product you would like and the rest is handled by the app.

3. DropInBlog

Blog is an important part of every website. Blogs boost search engine ranking. Obviously, it must be SEO-friendly and easy to update, and it needs to integrate seamlessly with Shopify. DropInBlog installs simply, comes packed with powerful features like SEO analysis, and automatically uses each store’s look, colors & fonts. DropInBlog has an SEO Analyzer that scores content clearly. Working with DropInBlog is easy and customizable. Also, you can schedule posts for the future.

Shopify’s most installed marketing apps: Product Feed Apps In Shopify

1. Google Channel

Google Channel is one of Shopify’s most installed marketing apps which is created by Shopify itself. Google is where everybody looks in it for fulfilling needs. The Google channel makes it easy for merchants to reach the millions of shoppers that use Google to find the products they need. Smart Shopping campaigns are paid ads that help merchants reach shoppers on YouTube, Gmail, Search, and across their Display networks. With this app, you can reach new audiences and boost your sales.

2. Feed For Google Shopping

This app is a Promotions Feed for all products and Specific Ones. Merchants just need to link Shopify Stores with Merchant Center(App helps you do it) and the app does its job on its own. There is no need to submit the Feed URL and set the fetching frequency and other settings. Also, updates are pushed by the app to Google Merchant Center within a few mins of the update.

3. Social Shop

SocialShop syncs product feed with Google Merchant Center, Facebook Catalog Manager, Facebook Shop, etc. which then allows merchants to create Google Shopping Ads/Facebook Dynamic Product Ads. With Social Shop, merchants can manage all feeds in one place with real-time synchronization.  Social Shop is simple and user-friendly and has a great free plan too. Also, the app supports Facebook Catalog Manager (for Facebook Dynamic Product Ads) and Google Merchant Center (for Google Shopping Ads).

Shopify’s most installed marketing apps: Affiliate Programs In Shopify

1. Goaffpro

Goaffpro is a professional affiliate marketing app and one of Shopify’s most installed marketing apps. With this app, merchants can give customers an affiliate portal to register and become partners. After registration, they are provided with a referral link which they use to promote products on their blog, Instagram, etc. They are then rewarded for any purchase made using their referral link. This app helps you have more customers and helps with your brand awareness.

2. Secomapp

Secomapp is another affiliate marketing program that is one of Shopify’s most installed marketing apps. The app is easy to set up and the support is world-class. Also, it’s fully customizable. Merchants can track affiliate performance through affiliate links, coupons, customer email,s etc.

3. Referral Candy

Referral Candy helps Boost sales, build social proof, increase customer retention and drive revenue through this easy-to-use referral program according to themselves. Word of mouth influences 80% of buying decisions and is an important factor in making choices. With Referral Candy merchants can track the performance of the referral programs. an overview of sales and shares, or drill down to details like who referred who is available.

Shopify’s most installed marketing apps: Contests And Giveaway Apps In Shopify

1.WooHoo

Coupons and spin wheels are fun and can actually encourage visitors to buy and become a customer. WooHoo is one of these apps which helps Boost emails subscribers with WooHoo spin to win popups, exit intent, spin to win & lucky wheel popup games with email capture discounts.

2. Gift Box

Everyone loves gifts especially when free. Merchants can use Gift Box to create free gift set up to motivate and reward customers. Merchants can offer free gifts like gift wraps, gift cards, or any free product. Gifts are added automatically to the cart and it’s a perfect way for increasing AOV.

3. Happy Birthday Email Discounts

Happy Birthday, app enables merchants to drive repeat business by rewarding loyal customers with a timely birthday incentive or discount for their store. With this app, merchants can personalize the discount value, send time, subject line, messaging, logo, and styling to match your store’s branding. This helps bonding with customers and shows that you really care for them.

Wrap up

In Shopify’s app store, you can find a wide variety of apps. You should choose an app based on your needs, budget, and shop.