Personalization is the key to successful marketing and it can have many forms. The key to a successful personalization is matching the strategy to the goal to get the most out of personalization efforts. Two approaches can be taken here: Rule-based marketing and Machine-learning marketing.
Marketing automation tools can be very helpful, but very pricy. If you run a small business and are considering using marketing automation tools, this article will help you decide.
Marketing automation tools are software platforms and technologies designed to help businesses market more effectively on digital channels and automate repetitive time-consuming tasks. These tools cover a lot of marketing channels and are widely used in businesses from small to large sizes.