multi channel notification

Harness the Power of a Multi Channel Notification Strategy for Shopify Store Success

A Shopify store is the key to any merchant’s success. However, success is not guaranteed, and for that, store owners must create a multi channel notification strategy that works for them. A multi channel notification system helps Shopify stores engage customers, increase their profits, drive traffic, and more.

Knowing this can motivate retailers to create a successful strategy. Still, not all understand the steps they need to take to make it a success or even understand what it encompasses. To help with this, this article offers essential steps for merchants to understand how to craft a powerful multi channel notification plan to ensure their Shopify store’s success. 

What is a multi channel notification strategy? 

A multi channel notification strategy is an orchestrated approach to schedule and customize communications within and across multiple delivery channels in order to ensure your Shopify store’s success. It involves using several communication channels, such as email, SMS, or push notifications, in a structured way.

By leveraging multiple channels and utilizing tailored messages for each, your Shopify store can reach various audience members and enhance customer engagement with your business. 

Benefits of multi channel Notification Strategy

Using a multi channel notification strategy with your Shopify store can provide a broad range of benefits. First, it allows your store to reach customers with timely notifications on a variety of subjects, such as discounts, important store updates, coupon codes, new product releases, and customer reviews. 

Multi channel notification can also personalize each of these notifications for its recipient, making them feel special. In addition, multi-channel notification can help support marketing initiatives like enticing customers with promotional campaigns or leveraging retargeting campaigns that will ultimately benefit your store and its bottom line.

Furthermore, it can help increase customer satisfaction through quick response times and notifications about order status updates, making it easier for customers to track their orders without having to contact customer service. 

Finally, utilizing a multi channel notification strategy can also help strengthen customer loyalty through increased engagement in terms of multiple visits and purchases and positive feedback about your brand and products on social media networks. 

How to set up an effective multi channel campaign

Once your customers subscribe to back-in-stock notifications, you can notify them from particular channels exactly when they need to hear from you when the product becomes available. In this section, we’ll explore the key steps to set up a multi channel notification campaign for back-in-stock alerts on Shopify.

1. Install the app

2. Activate “Notify Me” button

Now that you have added Notify Me to your Shopify store, you need to create your “notify me when available” button for your unavailable product pages. 

First, you should send a test notification to figure out how things work. To do so, you need to go through the following steps:

  • Go to your Shopify admin.
  • Go to an unavailable product page or add a product with 0 stock.
  • Go to Notify Me-> Wiget and enable “notify me” button on your dashboard.
  • Look for the “Notify me” button. Normally, you can find it under the “sold-out” button.

After all, you should see the button on your unavailable product pages. Now let’s check and see if it works properly.

  • Click on the Notify me button so a subscription form should appear.
  • Enter your email address to be notified via Email or allow to be notified via web push notification.

Go back to the Notify Me> Reports, and you’ll see your request under the Requests section. Now, select Products on the Shopify admin dashboard.

Set the inventory of the requested product to 1, and an email or push notification will be sent to your request. Then, if you check the Reports again, you’ll see a sent notification under the Sent Notifications tab on the Reports page. You may want to customize the widgets (Button, Subscription form, or Notifications) in the Customization section.

3. Set up Notifications

With the “notify me” button on your stockout products, it is time to set up notifying channels to let customers be informed when the products become available again. You can send back-in-stock notifications via. 3 channels: Email, SMS, and Push notifications.

Sending notifications through these channels happens automatically, but you can stop any of them anytime you like. You can still get customer notification requests while you disable a channel. To start with the notification channel, open the Notification tab on the dashboard.

Now, you should set up each channel one by one. 

Email

You can easily customize your back-in-stock email notifications. Simply choose the email template that works best for you and satisfies your persona. You can also manage the sender email your customers receive the notifications from, plus you can personalize your emails by adding your business logo to increase the chances of purchase and make more revenue.

The content of email is totally customizable as well. The email description and subject can be edited. You can edit the email description with detailed information about the product such as product link and button to lead customers to the product page. Also, you can use {{product name}} and {{shop name}} variables for subjects to send accurate emails for different products. Finally, you can choose to show a discount code and social networks to convert more leads and generate more income.

SMS

Consider enabling SMS or text message alerts as part of your multi-channel strategy. This is a direct and immediate way to reach customers who may not regularly check their email. Just like Email notification, Notify Me gives you the option to customize SMS notification too. 

You can disable SMS notifications for as long as you want. The SMS sender number changes based on your country, however you can choose your brand name to let customers know of your notifications.

Again, the content of SMS notifications is totally customizable, and you can customize it using the product URL, shop name, and product name variants that are available for you here.

Above that, you can set delivery policies for sending notifications by batch based on the notification orders, size, and interval. Also, you can send reminder notifications to customers who have not subscribed yet based on your schedule.

Push Notification

Push notifications are another effective channel to engage customers in real-time. When the product is back in stock, a push notification can instantly appear on the customer’s browser, even if they are not actively on your site. This helps capture attention and drive immediate action.

Just like the two other channels, you can customize the content of your push notification and see how it looks on Windows, Android, and Mac. Also, you can set delivery policies to get the best results.

Best Practices for Implementing an Effective multi channel Notification Strategy

Implementing a successful multi channel notification strategy for your Shopify store is not an easy task. However, there are certain tips and best practices that can help you make sure that you are getting the most out of your notifications. Here are some of the key points to consider when creating a multi channel notification strategy:

1. Set Clear Goals

To make sure that your notifications are having the desired effect, you should have a clear idea of what you hope to achieve by sending them. Are you looking to increase sales? Drive customer loyalty? Improve engagement? Having specific goals in mind can help ensure that your notifications are tailored towards achieving those results. 

2. Target Different Customer Segments

Customers cannot all be treated the same – they may have different needs or interests that must be taken into account when crafting multi channel notification. To ensure maximum efficiency, you should segment your customers into different groups based on factors such as purchase history, location, age, gender, and other demographic characteristics. This will enable you to target different audiences with messages that are more tailored to their interests and needs. 

3. Focus on Quality Over Quantity

It is important to remember that there is such a thing as too much communication when it comes to notifications. Too many notifications could lead to customer annoyance or even opting out of alerts altogether, so it is important to make sure that each message has a clear purpose and value for customers. 

4. A/B Test Notifications

To make sure that you are getting the most out of your multi channel notification, it can be helpful to test different approaches before rolling them out on a large scale. A/B testing can be an effective way to monitor customer reactions and ensure that your notifications are having the desired effect. 

5. Track Performance

Once you have implemented your strategy, it is important to track its performance and make adjustments if necessary. Analyzing metrics such as click-through rates, conversion rates, open rates, etc., can help give you valuable insights into what works and what doesn’t when it comes to your notifications. 

6. Customize Notification Content

Craft clear and compelling messaging for your back-in-stock notifications. Clearly communicate that the previously out-of-stock item is now available, and highlight any unique selling points or promotions associated with the product. Create a sense of urgency without being overly pushy.

7. Personalize messages

Personalize your notifications to enhance customer engagement. Address customers by their names and include personalized product recommendations based on their past purchases or browsing history. Personalization adds a human touch to your communications, making customers feel valued and understood.

8. Collect Customer Feedback

Encourage customers to provide feedback on the back-in-stock notification experience. Use surveys or feedback forms to understand the effectiveness of your notifications and gather insights into customer preferences. This feedback can inform future improvements to your multi channel notification campaigns.

9. Geo Targeting

If your store caters to customers in different regions, consider geotargeting your back-in-stock notifications. Notify customers in specific locations where the demand for a particular product is high, helping you optimize your marketing efforts and increase the likelihood of conversions.

Conclusion

Crafting an effective multi channel notification strategy is critical for ensuring Shopify store success.  By following those steps, you can put your Shopify store on the fast track toward success with an effective plan.

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