Marketing automation tools are software and technologies that help businesses market more effectively on digital channels and automate repetitive time-consuming tasks. However, these tools are usually very expensive and cannot be used by all businesses. This is why …
Marketing Automation for Small Businesses – Tips and Tools Read More »
“Churn Rate” is one of the metrics we usually don’t like to hear about. The higher the number, the more worried we will become about our business. And the bad news is, churn is not inevitable. BUT! There …
First of all, let’s define what retention is: Retention refers to the ability of a company or a product to retain its customers or users over a time period. Then metric, retention rate, can be calculated based on three different …
Retention marketing is a trending marketing strategy, that focuses on the existing customer base. The goal of retention marketing is to make customers that engaged that they return to you to use your product again and again. Most …
Retention Marketing and Customer Retention Strategies 2022 Read More »
The ultimate goal for business owners is to engage their users with their business because engagements lead to sales and revenues. But how can you know if users are engaged with your digital product (website or mobile application)? …
Marketing automation tools are software platforms and technologies designed to help businesses market more effectively on digital channels and automate repetitive time-consuming tasks. Marketing departments and consultants benefit from this technology by specifying criteria and outcomes for processes; …
Users nowadays install a lot of apps; most of which are in social media, messaging, and game categories. Setting aside the popularities, lots of apps are being installed every second and that is a good thing for app …
Reasons Why You are Losing Users — App Uninstalls Read More »
If you are an app developer, you probably want to make money from it (well, you have spent a lot of time creating it, right?). To that end, you might think that you shouldn’t put it on app …
How to Make Money from an App (App Monetization Methods 2022) Read More »