Why do you need marketing apps for Shopify stores? Shops need to sell as much as possible from their products to survive. And in order to increase sales, marketing needs to be done. Marketing is the activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Behind the shops that have been made using Shopify, there are usually not so many people working. These small shops are mainly handled by one or two people. As a result, the marketing activities can not be taken care of by the shop owners — or it would be too difficult and time-consuming for them. Moreover, many people don’t have knowledge about marketing and even if they have the time and energy, they would not be able to do much about it.
This is where the marketing apps come in. These are the apps that have been developed by experts to help you automate your marketing activities and increase the number of your prospective customers.
Shopify App Store
Now, let’s see what are the best marketing apps for Shopify that you can use for your Shopify online store:
Marketing Apps for Shopify
1) Google Channel:
Google channel is an app that has been developed by Shopify itself and helps you to reach shoppers and get discovered across Google’s network. With this marketing app for Shopify, you can list your products on the Google Shopping tab for free.
Privy is an app that can be used to improve website conversion, grow the email list, and drive more sales. With Privy, you can do email and SMS marketing to let your customers know if a new product or a special promotion is available. Additionally, with its targeted pop-up messages it helps with the decrement of cart abandonment. You can give it a try for free for 15 days.
Users nowadays are more likely to search on their mobile and tablet devices, and they might come across your shop when searching the internet. This is why it is so important to have a website that not only looks good on computers but also has a nice interface for mobile and tablet users. Fablet is a Shopify app that you can use to improve the shopping experience throughout your online store and optimize your website for speed and performance.
When selling an item, you should attach an invoice to it for the buyer. The invoice can be used when the customer has a problem with your products and wants to return or change them. It also gives your customers an overview of the money they have spent in your shop. With Sufio, you can design your shop’s invoices easily, and get them generated automatically when an order has been completed.
Bouncer is a legal app that controls which people are using your online shop, which sells age-restricted material like alcoholic drinks. With this marketing app for Shopify, you can indicate the minimum age that people are allowed to buy the products you are selling and avoid future legal issues for your business.
The more you sell to your customers, the more profit you will make. Upselling and cross-selling are two concepts that are very popular because they minimize the cost of acquisition of new customers and maximize your profit. ReConvert is the Shopify app that focuses on these two types of sales and helps you upsell or cross-sell your products to make more profits.
7) Notify Me:
Notify Me is a sales booster for e-commerce businesses, and one of the best marketing apps for Shopify. Using Restock Alerts, you can add a “notify me” button to your out-of-stock products, and the app will send back-in-stock emails and push notifications to subscribed customers automatically as soon as the product is restocked. Besides that, you can see the report on high-demand products, sent messages and notified users in the app’s dashboard.
8) Exit Offers:
When visitors are leaving your store, Exit Offers can come to your help. You can customize your exit offers to get their interest back when they move their mouse to exit your store, by showing them a special offer.
9) SEO Manager:
As we have previously mentioned in one of our blog posts (read here), one of the best ways to increase your online sales is to focus on search engine optimization (a.k.a SEO). Search engine optimization is naturally a technical task, but with the SEO Manager app in Shopify, you can do it very easily.