How to Increase Sales for Online Shops and E-commerce Websites 2020
Are you asking yourself how you can increase sales for online shops?
If you have just created your online shop with shopify, you are probably looking for a way to start selling and getting customers to your shop. Or if you have been working on your e-commerce for a while, you might be looking for more customers and increasing your sales. You have invested so much time on gathering great products and creating a website, and now it is time for you to sell and have something in return for your efforts; because the more you sell on your website, the better you’ll be paid off.
1) Increase Sales for Online Shops: Search Engine Optimization
One of the best ways to start bringing customers to your e-commerce website is SEO (Search Engine Optimization). Most of people search the internet for what they are looking for, and if your website is optimized for search engines you’ll be the first one (or one of the first ones) they will go to. SEO is a technical job and you will probably need help for it from an outside source or a specialist. However, we will give you a little explanation on what it is and how it looks like.
Search engine optimization focuses on bringing people what they are looking for. You need to design your website content based on the most important keywords and search queries related to your products. As a result, when people search for a related product, your website will show up on top of the search results. Research has shown that online users usually just go through the top 5 websites that show up on search engines, and by being in the top 5 you make sure that you get more prospective customers.
2) Increase Sales for Online Shops: Retargeting
When customers visit a website, they do not always end up buying something or taking a specific action. Although they have left your shop, you can still do something to get them back. Retargeting, as its name conveys, is targeting the people who have already visited your shop with a more relevant message. Actually, consumers are 70% more likely to convert with retargeting.
There are different tools and platforms you can use for retargeting your shop visitors. Restock is the one we suggest that you give a try to. Restock tracks visitors’ behavior within your shopify shop, and sends personalized messages to them through web push notifications to increase the sales of your shop. Whether visitors have looked at an item that was out of stock or maybe was a little expensive for them, they will receive an appropriate offer to come back to your shop.
3) Increase Sales for Online Shops: Abandoned Cart Recovery
This is one of the most common ways visitors leave a shop. You might have even done it yourself: You go to an online shop, check some items out and add them to your cart, but don’t make the payment. Talking numbers, the average cart abandonment rate across all industries is about 68 percent. This is probably because people want to kind of save the items they have liked and maybe return later.
But the problem is that they usually forget about these items and most of them never come back to the shop, and this will hit your sales and conversion rate numbers. If people are reminded of their abandoned shopping carts, about 50% of them will return to your shop and complete the purchase, increasing your conversion rate and sales.
Restock can also handle this for you. Finding out about abandoned carts, it will automatically send push notifications to recover them and help you with your sales.
4) Increase Sales for Online Shops: Discounts
One of the best ways to persuade customers to buy something from you is giving them discounts and special offers. The tricky part is that someone will be persuaded with a 10% discount, while someone else will only be interested in discounts higher than 30%. Since you are running an online shop and you don’t meet your customers in person to evaluate how price sensitive they are, your only option would be to give the same discount to everyone and hope that it will bring in more orders.
With Restock, you can manage your discounts and give each customer the amount of discount that seems persuasive to them. If someone is very price sensitive and seems like he or she is not going to spend a lot of money, you can give them a higher discount within your margins; while giving much less discount to someone who is not that price sensitive.
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