What are the challenges Hengam faces? Most of the machine learning applications face a variety of challenges when they come into real world applications; so does Hengam. Among these challenges, having clean data is a common basic …
When is the best time to send push notifications and what’s the optimal number? When it comes to push notifications, timing means almost everything. Push notifications are mainly used to re-engage users that have been distant from your …
What is Hengam? Hengam is a customer engagement platform. With its help, you will be able to revive your idle users, plus, have insights and data about your users’ behavior. Right now Hengam focuses on push notification …
Marketing automation tools are software and technologies that help businesses market more effectively on digital channels and automate repetitive time-consuming tasks. However, these tools are usually very expensive and cannot be used by all businesses. This is why …
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“Churn Rate” is one of the metrics we usually don’t like to hear about. The higher the number, the more worried we will become about our business. And the bad news is, churn is not inevitable. BUT! There …
First of all, let’s define what retention is: Retention refers to the ability of a company or a product to retain its customers or users over a time period. Then metric, retention rate, can be calculated based on three different …
Retention marketing is a trending marketing strategy, that focuses on the existing customer base. The goal of retention marketing is to make customers that engaged that they return to you to use your product again and again. Most …
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The ultimate goal for business owners is to engage their users with their business because engagements lead to sales and revenues. But how can you know if users are engaged with your digital product (website or mobile application)? …
Around 30% of people uninstall an app in a month after they have installed it on their phones. This is actually a big number if we consider the amount of marketing budget that has been invested to entice …
A GDPR summary that’s going to help you understand this European data protection regulation. “Recent inventions and business methods call attention to the next step which must be taken for the protection of the person, and …
All about GDPR – Regulations and Their Application 2022 Read More »