The COVID-19 coronavirus pandemic has had huge impacts on our lives; from being forced to stay at home, to impacts on businesses and economics. Due to the decrease in the demand for services from many businesses, the unemployment rate has …
How Businesses are affected by COVID-19 — Economic Recession 2022 Read More »
Why do we need data about app users? With the galloping rate at which technology is developing and people using digital technology more and more every day, we can see that there has also been a sharp increase …
As you probably know, Hengam is an AI-based platform that predicts user churn and tries to decrease it. But how does Hengam calculate the churn rate and the lifetime of users in an app, or so to say …
How does Hengam calculate the adequate number of revived users? Read More »
We know that personalization is the key to successful marketing. Personalization can have many forms. It can range from simple campaigns like “welcome back” messages when users return to your website or app, or “sign up for our …
Marketing in 2022: Compare Rule-based vs. Machine-learning Read More »
Push notifications are messages that can reach people anywhere and at any time on their digital devices. Push notifications are the most important communications channel used between apps and their users, and they have a huge impact on …
What Kind of Push Notification Messages Do Users Love More? Read More »
Every analysis tool provides you with data on your own product: how many users you have earned, what is your traffic, how many people signed up for your premium service, etc. So, you probably know what is the …
Hengam’s AI-based user engagement tool can be used in any business of any size. With the help of Hengam, you can easily identify and re-engage your app’s inactive users, reduce churn, and increase happy customers through crucial insights …
What are the challenges Hengam faces? Most of the machine learning applications face a variety of challenges when they come into real world applications; so does Hengam. Among these challenges, having clean data is a common basic …
When is the best time to send push notifications and what’s the optimal number? When it comes to push notifications, timing means almost everything. Push notifications are mainly used to re-engage users that have been distant from your …
What is Hengam? Hengam is a customer engagement platform. With its help, you will be able to revive your idle users, plus, have insights and data about your users’ behavior. Right now Hengam focuses on push notification …